Differentiation: The Key to Getting Hired

New York Unemployment rate reached 5.8% in August and this figure does not even take into account the recent Wall Street woes. This economic downturn has propelled many people into the job search arena. For many, the thought of interviewing is overwhelming and intimidating. The simple truth is that if you don't prepare properly, you won't do well. And it's not just about preparing properly, it's about differentiating yourself amongst the many individuals you will be competing against to secure the job.

Here are a few guidelines that will help differentiate you before, during and after the interviewing process.

The Prep

Research, Research and Research
I cannot stress how important this component is to a successful interviewing strategy. Yes, we all know the importance and need to do our homework in regards to researching the company itself but there are two areas that many candidates forget to take into consideration; the interviewer(s) and the competitive landscape. Familiarize yourself with all three areas and you will differentiate yourself amongst the many other candidates vying for the same job opportunity.

- Company Information -check out the company's website, recent press releases and other current information. Resources such as Skyminder and Wolff Worldwide can provide tremendous insight into a company's profile and financials. Moreover, talk to individuals working in the industry and get their perspective on the company's strengths, challenges and culture.

- Competitive Landscape - use business resources to understand the competitive landscape. Visit Hoovers and learn how competitors differ in their business strategy and positioning of products and services.

- Garner Information on Interviewer(s)- I compare this concept to developing a successful marketing campaign. Marketers must understand the demographics and psychographics of their target audience in order to craft a relevant and compelling message. Applying the same strategy to interviewing will help you communicate your message more effectively. Fortunately we have a access to a plethora of information at our fingertips. Google your interviewer(s) and obtain as much professional information as you can. Check out their profiles on business networking sites such as Linked In or Plaxo and review their career path, accomplishments and associations they belong to. Moreover, you should reach out to mutual contacts to better understand what the interviewer is looking for or how they run their departments.

The Interview
Keep in mind that the interview is a two way street and as important as it is to a company to select the right candidate, it is equally important for you to ensure the company is the right place for you.

- Attire - be sure to select the appropriate business suit for the interview. For men, this includes a dark suit, dress shirt and tie and laced up shoes. For women, a skirt or pant suit with blouse or sweater and pump (2 -2 1/2") is appropriate. Cologne and Perfume should be kept at a minimum or not worn at all. Too much of a scent is distracting.

Be aware of your body language
- Have a strong hand-shake
- Maintain good eye contact at all times
- Remember to smile
- Maintain good posture (slouching translates into "I'm not interested")
- Keep arms open (crossed arms depict defiance)

- Asking the right questions - we have all been on interviews where we are inevitably asked "So, do you have any questions for me?" Here is where all your research will pay off. Change the "interview" scenario to a "conversation" scenario. Too often, interviews begin to take on an inquisition feel because the interviewer and candidate are just trying to get through the process as quickly and painlessly as possible. You as the candidate should take the initiative to change that. Begin an interesting dialogue with the interviewer about the current company opportunities and challenges and where you feel your skills can be applied. Ask questions regarding the competitors you have researched and offer your perspective or insight. Providing value and key insights will set you apart.

The Follow-Up
Timing is everything. Be sure to send a Thank You letter immediately following the interview. Email and handwritten letters are both acceptable formats.

In the follow up letter be sure to summarize the challenges and opportunities discussed during the interview and clearly articulate how your skills and expertise can be applied to these areas. Remember, always be relevant, articulate and on point. Lastly, include a specified time line on when you will follow up in order to check on the status of the job opportunity.